This is from a Little Golden Book called "Never Pat a Bear - A Book About Signs" with illustrations by Art Seiden. It was published in 1971 and the whole thing has been scanned and featured on the wonderful blog, Golden Gems.
Like the drawings of PD Eastman, these pictures just make me smile.
Since it's "a book about signs," there's a lot of really fun hand lettering all through the book...
Take a fun ride over there at:
or there's also Golden Gems on Flickr at: